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Perplexity Pages
How can Perplexity Pages be used to drive traffic
Using Perplexity Pages
Hi, and welcome to another issue of BrainScriblr. In this issue I will cover what is Perplexity Pages and how it can be used not only for research but as a tool that can enhance your SEO game.
News
Brief article on Android Headlines covers how AI can help us solve climate and envrionemntal problems. In the meantime the use of AI has thrown a monkey wrench into carbon offset models and parameters. The cost in electricity to use AI tools is skyrocketing causing many companies to miss their carbon offset targets. As a recent article in The Conversation has pointed out that nobody knows what to do about this.
Knowing this it is noteworthy that Google has shown a way to make the training of language models cheaper and faster. That is up to 10X more power efficient.
Also I think it is noteworthy and important to realize that Small Language Models are more energy efficient than Large Language Models are.
Seeing what Kuytai has accomplished with Moshi is amazing in many ways. Especially when it comes to offering an alternative that is nearly, or more capable, but is also greener. Moshi is a Small Language Model built by Kuytai labs in France and can potentially use far less energy and produce far less carbon than the LLM cousing built by OpenAI.
Research
Evaluating the degree of reproduction of copyright-protected content by language models (LMs) is of significant interest to the AI and legal communities. Although both literal and non-literal similarities are considered by courts when assessing the degree of reproduction, prior research has focused only on literal similarities. To bridge this gap, we introduce CopyBench, a benchmark designed to measure both literal and non-literal copying in LM generations.
Large Language Models (LLMs) are gaining momentum in software development with prompt-driven programming enabling developers to create code from natural language (NL) instructions. However, studies have questioned their ability to produce secure code and, thereby, the quality of prompt-generated software. Alongside, various prompting techniques that carefully tailor prompts have emerged to elicit optimal responses from LLMs.
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Prompt
Wooden sculpture of a tree, with intricate branches, textured bark, and a strong trunk, highly detailed, natural lighting, grounding presence
Non-Image Prompt
Prompt: Assume I'm a Product Manager for a [insert product here, ex: grocery delivery mobile app]. It will be serving the [insert region here, example: Toronto GTA region] only. I want to conduct some consumer research to figure out my consumer's jobs-to-be-done.
What personas should I target and then what questions should I be asking them to elicit their job-to-be-done. Take inspiration from the book "Mom Test".
Using Perplexity Pges for Research and SEO
Perplexity Pages is a feature offered by Perplexity AI, a free AI-powered search engine designed to revolutionize the way users discover information. This feature allows users to create comprehensive, visually appealing articles or reports on any topic, making it easier to share knowledge and insights with others.
Streamlined Research: Perplexity Pages simplifies the research process by generating comprehensive reports quickly, making it ideal for students, researchers, and educators.
Knowledge Sharing: The feature enables users to share their knowledge and insights with a global audience, promoting education and collaboration.
SEO Implications: Perplexity Pages can impact search engine optimization (SEO) strategies, as they are indexed by Google and appear in AI Overviews and featured snippets
How Perplexity Pages Can Drive Traffic to Your Website or GitHub Project
Perplexity Pages is a powerful tool that can help drive traffic to your website or GitHub project by leveraging its AI-powered search engine capabilities. Here are some ways to utilize Perplexity Pages for traffic generation:
Optimize for SEO?
Perplexity Pages integrates with Google search results, making it essential to optimize your content for search engines. Use relevant keywords, meta tags, and descriptions to ensure your content appears in search results, driving organic traffic to your website or GitHub project
To use Perplexity Pages for marketing is an indirect effort. What I do is make sure one of my pages is part of the citation system from perplexity. So I start off a topic by asking Perplexity to outline a page I want to refer traffic to. My first prompt would include that page certainly. Then I would continue with the promped questions from Perplexity to fill out the information. This way my page will always gain some referral traffic from Perplexity.
Perplexity Pages can also be used for market research, project definition or for indepth thought pieces. Those are the kind of pages you write when you want to enter a market. A thought piece written with Perplexity would include all of the external links you would need to demonstrate authority and expertise for Google’s EEAT SEO guideline.
I cannot yet say how effective this will be longer term. Perplexity Pages were only issued back in May so there is not a lot of time to test how effective this process would be.